O que fica quando um ciclo profissional termina
On work, identity and saying goodbye to a chapter that ended before I was ready.
A bit of what’s been on my mind, sparking my curiosity and keeping life happening.
Inspired by the /now movement.
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Product Marketing · Customer Experience · Product Education
Writing from
São Paulo, Brazil
Last updated: October 20, 2026
I’m curious about what shapes our choices, the way we communicate, and what makes someone feel they belong to a group.
I’ve been thinking about how artificial intelligence is changing the way we create, learn and make decisions, and about what should remain essentially human in that process.
Exploring how artificial intelligence can change the way we discover problems, make decisions and build digital experiences. It’s the focus of my MBA at Tera / Sirius.
A language I chose to learn out of personal interest, with no rush to turn it into a productivity goal.
Learning to take ideas off the page and turn them into real websites, testing, breaking things and adjusting along the way.
A read about money, behavior, belonging and the social codes we don’t always notice.
My favorite show. A story about kindness, trust and teams that get better when people feel seen.
My dog and walking buddy. Sometimes a quick stroll is all it takes to change the pace of the day.
I love keeping up with my favorite YouTube creators, and before I know it, I’ve lost way too much time scrolling Twitter.
I like making home feel cozy: tea, candles, scents and plants. Lately I have a soft spot for kokedamas, both for how they look and for the pleasure of caring for them.
Amor Consciência Disciplina Comprometimento
Love, awareness, discipline and commitment
I once worked at a startup that summed up its values in an acronym: ACDC. The job came to an end, but those four words stayed with me.
I like to think of them as a reminder that how we do things matters as much as what we deliver.
I’m rebuilding my corner of the internet and exploring how creativity, strategy and artificial intelligence can work together. Part of the process has been figuring out what’s worth building, and what’s better left out.
I want to use writing to organize questions, develop ideas and share some of what I’ve been learning.
On work, identity and saying goodbye to a chapter that ended before I was ready.